In the city center of Ghent, there are many amazing boutiques and one of them is high-fashion store Carrément (Brabantdam). Carrément sells brands like Moschino, Mary Katrantzou, MSGM, Pierre Balmain, McQ by Alexander McQueen, Giuseppe Zanotti, Pinko, Haute Hippie, Herve Leger, Red Valentino, BCBG Max Azria, Rag&Bone, Hotel Particulier Sara Battaglia and many more.
We were invited at their in-store fashion show where the spring summer collection was presented. Sipping our cocktails, we fell in love with so many pieces. The most inspiring and my favorite collection was the dollar collection of Moschino since I like a sporty and daring style.
Carrément was founded 25 years ago by Sybille Impens. The goal of Carrément is to select clothes in which women will feel comfortable and beautiful and have an unforgettable evening in. They try to create a unique experience for every customer. A part of the store is filled with exclusive pieces that are only available at Carrément and no other store in Belgium or even in Europe. That’s why Sybille welcomes clients from all around the world. There is no limit to what kind of style they want to sell. They offer many daring and glamourous ‘love or hate’ pieces like the Barbie dress of Moschino.
Photography by Tine Van Cauwenberghe.